New report reveals Gator Bait postcards are a $1.4 billion dollar business, study finds
Posted by MSNBC Washington Bureau Chief in Florida on Friday, November 27, 2019 04:08:08The Washington Post reports the state’s largest postcard company is using Gator bait in its postcards.
The company says it was able to reduce its cost by $600,000 in 2017.
“Gator bait is a huge industry, but the business isn’t as big as some of the other things that are in there,” said Jim Davis, president and CEO of Postcards International.
“We’ve been able to get a little bit of revenue back by not doing as much marketing, by not having to pay more for the ads.
The revenue that we’ve been getting back is a significant amount.”
Postcards International sells postcards and other promotional material to retailers and advertisers around the world.
It’s the second largest post card company in the United States, after American Postcards.
Postcards has about 1,000 employees.
Davis says he expects to increase that to 1,500.
He says it’s hard to compare the business to other companies because the company doesn’t keep records.
He believes Postcards will continue to be profitable.