Posted by The American Conservatives on Tuesday, March 15, 2018 09:29:38 Postcards, especially those of a vintage design, can sometimes be too big or too small for the recipient, especially when it comes time to hand them out to potential customers. 

The National Postcard Association (NPA), a nonprofit trade group representing the postcard industry, recently released a guide for how to select the right size postcard for your business. 

Here’s what you need to know to make the right choice. 

1.

Size matters. 

A postcard is typically designed to be displayed on the front of the postmaster, so the postcards that come with a stamp can easily be mistaken for a regular postcard. 

However, there are times when it’s best to be creative with your design. 

For instance, you might be more likely to be able to sell a postcard that’s too large or too tiny for your needs. 

Another option is to add some embellishments to the post. 

If you have a design that you want to share with your employees, a logo on the back or even a few letterheads can be helpful in attracting more customers. 

 2.

Use letterheads. 

You can use letterhead on your postcards. 

In fact, you can even put the word “postcard” on the reverse of the stamp. 

That way, customers will be able more easily identify the postmark on your stamps. 

3.

Use your own stamp.

For most postcards to be good quality, the post office stamp should be free of any identifying markings. 

Even the postal code on the post should not be used to identify the stamp, the NPA advises. 

4.

Keep your design as true to the letter as possible. 

“Postcards that are too large for a small-business can be too small to display well,” says Krista McVey, president of the National Postcards Association. 

She says that for the most part, postcards with a design too large are too big to be printed. 

5.

Keep in mind the size of your business or individual store.

Postcards should be small enough to be easily displayed on a table or shelf, but large enough to stand out. 

6.

If your business is an out-of-town or overseas post office, you’ll want to make sure the stamp is large enough that customers will recognize the letter and stamp number. 

7.

Be sure to consider the letter size.

Some of the most common letters that are used in postcards include: letter A, A, B, C, D, E, F, G, H, I, J, K, L, M, N, O, P, Q, R, S, T, U, V, W, X, Y, Z. 8.

Avoid using a color. 

Some of these postcards can be used with a white stamp or white lettering, but others use a color that will add some visual interest to the image. 

9.

Use a high-quality stamp.

The NPA recommends that you get your stamp made by a professional.

“If you do get your postcard made by someone other than a professional, don’t forget to include their stamp number, which will give them a sense of your stamp quality,” McVsey says. 

 10.

Use an ink color.

A post card will look good when it has an ink-free design.

You can also include a picture of the ink-stripped design on the outside of the card. 

11.

Keep it simple. 

Avoid writing too many words or phrases, as those are easy to miss and could detract from the overall image.

The NPA also advises using a plain black-and-white background to represent your post.

 12.

Don’t forget the letterhead. 

There are many good reasons to use a letterhead that’s a little more than one line. 

It helps to include the company name, location and a short description. 

13.

Consider the color of your product.

If your business offers a range of colors, the Post Office recommends choosing a white-on-black design.